Reward and Goal-centric Marketing
A strategy to exciting new customers and increasing sales
How often do you say thank you to your new customers for the first time, or how do you appreciate existing customers. People like us will gladly do business with marketers who care about us and appreciates us. Its beyond whether we need the product or not. Today so many people also sell the same thing as you and the world gone global you can find the same seller in no time, so why should I buy from you. But a simple thank you, or appreciation goes a long way.
Some businesses wait until the end of the year to say thank you. No wonder they only see their old customers when it’s almost end of the year
How do you say Thank you?. People like us will prefer thank you even if it’s a very cheap product of yours or contributing a token to some other things you know I like basically.
I use airtime, I use data, I eat lunch, I like to go to the movies, I subscribe my gotv, there are so many more others. If suppose I buy something worth around 5000 from you and you are rewarding me with 100 airtime, am happy, it shows you care for me, tomorrow you will see me again, maybe this time with my friends. Its small but its something that connotes appreciation.
You can even scale your product prices and how much you are appreciating buyers with, people like us love free stuff, rewards and games. We love to buy one thing and see that we have a chance of getting another for free.
How do you make it more like a game, you know we like games and we like challenges
Imagine instead of giving me airtime, you say to me- “you can get the airtime now or let your reward accumulate so that while you buy more I can even reward you with higher goals- say box of creamy pizza, Netflix subscription, candle light dinner or movie( depending on what you like) “ with this, people like us will keep watch as we buy to see how close we are to getting our goal- movie, lunch, or other attractive product you market or my fantasy.
So the question is who among you marketers care for us. If you do, you will have a lot of us doing business with you, oh Yes!. Are you ready to care for people like us, to appreciate us, to reward us, to make buying more fun for us?